ABOUT THORA

Driven by a profound captivation for Norse mythology, our founder finds it to be an expressive reflection of the way of life. It constantly strikes a harmonious equilibrium between reverence for nature's power and the relentless battle for survival in unforgiving environments.

With a commitment to encapsulating this delicate balance, the founder established Thora in Amsterdam in 2020. Thora aspires to forge a better world by safeguarding the environment and enhancing the well-being of humanity.

BRAND STORY

The goddess inspires luxurious life

Thora is a goddess who embodies strength and thunder in Norse mythology and draws inspiration from Old Norse roots. She personifies the harmonious power of nature's beauty, wisdom, and tenderness.

Emulating Thora's beauty is the standard in our designs which reflect her exquisite allure. Our pursuit of state-of-the-art technologies pays homage to her awe-inspiring might. Above all, our company embraces a motherly desire to enhance the well-being of all who encounter our products.

VISION

Create a better tomorrow with luxurious wellness experiences and
cutting-edge innovations

2020 served as an arduous reminder of the fragility of human health in the absence of proper care. Harnessing our abundant resources and boundless creativity, THORA aspires to become the leading brand in luxurious wellness where everyone has access to pristine air and embraces a luxurious life.

Meet ELF

Savor the Thora style of healthy living wherever you are.

Learn more