Launching in 2022, THORA blends cutting-edge wellness technology into elegant designs that fuse with your lifestyle. Inspired by our founder’s fascination with Norse mythology, a meaningful reflection on the constant balance between harmony and struggle with nature, THORA balances exquisite aesthetics with leading-edge wellness technology. The name, THORA, derived from Old Norse, is a goddess of strength and thunder, who embodies Beauty, Wisdom, and Tenderness of Nature.

THORA launched its first series this season ---ELF, the portable air purifier. The aluminum alloy with special metal treatment and streamlined silhouette bears the distinct marks of the goddess. The Norse minimalist style and the top-end manufacturing technique are on full display in all the details. The exquisitely designed casing will fit the refined taste of your office, vehicle, or home studio. Within the sophisticated craftsmanship is a powerful technology that protects your most precious asset - your health.

At the core of ELF is a top-tier titanium-alloy ring and carbon nanotube technology that cleans the air by emitting negative ions and slight traces of ozone. This effectively removes dozens of pollutants, TVOC, germs, bacteria, and allergens from your personal air space. ELF monitors air quality in real-time to ensure optimal and stable indoor air quality, even under the harshest of conditions.